The bikini-swimsuit season is upon us, dreaded by some, loved by others. For those who feel compelled to hide their perfectly imperfect body parts behind clothing the rest of the year, embracing being half-naked can be a daunting time. Accepting the body we promised ourselves this summer simply didn’t happen, is ok. How we feel about our bodies is a mindset, one best not to torture ourselves about and instead be able to look to brands to show us how we can find the right swimsuit for us. Quoted by brand Hip Sea Swim; “Give a girl the right bikini, and she will conquer the world.”
Finding brands that make you feel empowered are key, ones that create shapes and styles for all, bikini pants that cover your bum the right way, waistlines that flatter, and bikini tops designed to support large cup sizes or flatter small ones, just the way we like our underwear too. Enter an emerging trend of swimwear brands with a healthy mindset. Promoting sustainability and body positivity all in one; brands that are definitely worth following even if you don’t purchase, because ultimately they are here to make you feel good inside and out, and that’s important.
Here are 4 you should know about.
SWIM SOCIETY
“We are inclusive by default, because we should be.”
Swim Society promotes diversity, inclusivity and body positivity. An inspiring brand with no categorisation in their designs. No ‘Plus’ ‘Petite’ or ‘Tall’, just every design for every size, no variation.
“Our society is formed on the idea that you shouldn’t have to adhere to other people’s beauty standards. If you want to cover up or show it off, no matter your shape or size, we support you. Swimwear should be your choice and not what someone else says it should be.”
Their transparent approach to sustainability and brand ethos means that they strive to learn and better themselves along their journey, with the first collection being made from 97% recyclable content. Swim Society was founded by Montana Brown with a passion for creating swimwear that supports and shows off your assets, no matter what shape or size you are, whilst also being excellent quality. The range starts at £20.
STAY WILD SWIM
“Producing swimwear with a purpose.”
Stay Wild Swim creates swimwear and underwear made in London, with every body shape in mind. Founders Natalie and Zanna grew up with a strong connection to the sea, which created a desire to give back to the ocean and help protect it. The range is created using ECONYL® fabric made from regenerated ocean plastic through the most sustainable practices possible. Their mission is to produce swimwear with a purpose, developing clean-cut styles designed to flatter every woman. Mix and match separates and one-piece swimsuits, in neutrals colours, provides a simple and easy range to shop.
Stay Wild Swim also goes one step further in helping us become more eco-conscious by accepting worn down and broken swimwear from any brand, sending them to be recycled and repurposed into eco-industrial products. The swimwear range starts from £50.
BATOKO
“We’re rubbish. Literally.”
Batoko are a small independent swimwear brand based on the North West coast of England, who create quality swimsuits that are fun, flattering, and super comfy. They’re also rubbish, literally, made from recycled plastic waste that is intercepted before heading for landfill and our oceans.
The Batoko range is simple, presented in one easy shape to suit everyone, focusing on vibrant, colourful prints that encourage anyone wearing them to feel proud of their body, have fun in the sun, and not take life too seriously.
The price of every swimsuit is £50.
LIGHT LDN
“Helping women to feel happy and confident exactly as they are.”
Light LDN was founded by body confidence influencer Alex Light, committed to helping women across the world feel better in their own skin. Alex and her team have made it their mission to create a swimwear collection that sustainably promotes body positivity, using 78% recycled sea waste fabrics.
The collection offers a range of essential items to support and flatter, hoping that it will help women feel happy and confident exactly as they are, providing considered separates to suit all body types in easy-to-wear tones. Prices start from £39.
Claire Hillard, Fashion Trend Forecaster and founder of www.notallaboutme.com
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